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The Journal. Wednesday December 17, 2008
Event Management Company the Whyman Group is pushing ahead with plans to export its services in the New Year.
The Newcastle-based business was originally looking at Australia as a potential overseas market but is now concentrating on Dubai, which its research shows is more likely to bear fruit.
Managing Director Emma Cartmell said: “I went out there just a couple of weeks ago and met with some contacts I’d made. I went to conferences to see who was there and to make sure we were in that league, which we were.”
“We have been looking at our strategy with UK Trade & Investment. There are two things you need to do; one, really look at your market entry strategy and two, it’s all about relationships.”
“We looked at the market entry strategy and it looks like we’ll be able to move in 2009, towards the end of next year.”
The company already works with overseas clients holding events and conferences in the UK and is confident there is still room to grow in the UK.
“We are really positive despite the economic downturn we will do whatever it takes to make sure we will thrive,” said Mrs Cartmell.
“We have to accept this is the right time to spread our wings. Dubai’s economy is perhaps slightly contracting but there is still growth there.”
Published:11/05/09